new product development

Collaborating on NPD projects can either mean working more directly with your design team or providing an external design service.

Research and Insight Collection

• Desk reseach
• Local market user research
• Competitive landscape
• Brand Strategy / DNA / Design Identity
• Insight - Observations with direct relevance for your business situation.

Opportunity Definition

• Analysis and formulation of opportunities of direct relevance for your business

Strategy Direction

• For line-up product
• For brand/product value

Requires a collaborative approach to allow greater alignment with your business and NPD process.
Also requires a longer engagement to ensure strategic proposals can be applied to real product.

Product Design

• Industrial design

• Industrial and digital design

• Product experience design

design consulting

Collaborating as a design support usually means working more directly with your design team, rather than providing an external design service.

Design Capability Development

• To develop your team or team leaders to excel in design
• To progress and deepen the creativity and efficacy of your design team.

Design as a value driver

• Assisting the business to embrace the deeper value of design and design thinking

Project supervision

• Monitor, advise and support on going projects in all phases. Specifically focusing on creating innovative value.

service type

• Individual project to project basis
• Retained Contract for 6 - 12 months